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Agencies & Partners
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ChannelsAgency managementAgency review & pitchingBenchmark on recommended etail content agencies
Read more about "Benchmark on recommended etail content agencies"WFA member benchmark. For additional details, please log in.
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Agency managementIntegrated marketing
Survey on Briefing for integrated communications (2017)
Read more about "Survey on Briefing for integrated communications (2017)"WFA member survey. For additional details, please log in.
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Agency managementWebinar: Accelerating your startup programme
Read more about "Webinar: Accelerating your startup programme"In this webinar, WFA will share the results from a recent study into how big brands are developing their start-up…
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Agency evaluation & performanceAgency managementMarketing procurement
Marketing Procurement Maturity Assessment 2017
Read more about "Marketing Procurement Maturity Assessment 2017"WFA member survey. For additional details, please log in.
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Agency management
Webinar: The integrated agency of the future
Read more about "Webinar: The integrated agency of the future"Webinar with Flock Associates & McDonald’s on their project to create an “agency of the future”: a customized,…
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Agency managementAgency review & pitching
Benchmark on Digital & Social Agency Recommendations in the UK
Read more about "Benchmark on Digital & Social Agency Recommendations in the UK"WFA member benchmark. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
Survey results on Agency evaluation
Read more about "Survey results on Agency evaluation"WFA member survey. For additional details, please log in.
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Agency evaluation & performanceAgency remuneration & contracts
Survey on Global Ad Server Management
Read more about "Survey on Global Ad Server Management"The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving…
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Agency managementOrganisation & structureSurvey on Working with adtech and martech startups
Read more about "Survey on Working with adtech and martech startups"The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…
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Media governanceAgency evaluation & performanceBenchmark on Media auditor RFP
Read more about "Benchmark on Media auditor RFP"WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was…
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Agency managementMarketing procurementData & analyticsBenchmark on recommended Customer Data Strategy Consultants
Read more about "Benchmark on recommended Customer Data Strategy Consultants"WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
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Agency managementMarketing procurementBenchmark on recommended Creative agencies in Middle East
Read more about "Benchmark on recommended Creative agencies in Middle East"WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that…
Our upcoming events
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Join us to explore TikTok’s latest generative AI products and what they mean for brands.
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